It’s no longer science fiction for your marketing team to be able to create a campaign – or, more accurately, type up the idea – and automatically create the first versions of copy, video, audio, and images. Marketing teams in all industries are changing their business practices thanks to generative AI.
AI has two major characteristics: faster execution speed and the potential for deep customization in four media types, including text, images, videos, and audio.
Take a look.
AI Use Cases Text
Businesses use generative AI to increase their social media channels and posting frequency. Tools that allow companies to create engaging social copy can help them maintain a strong presence on platforms such as Twitter and Meta. This is particularly important for industries like fashion and technology, which are always evolving.
Copy.ai, Anyword, and Copy.ai are all tools that use generative AI to create social copy.
Personalizing landing pages has progressed greatly beyond the use of different H1s or hero images. But generative AI can take it to a new level.
It’s no secret thaIt’ss customers are more likely to buy if they feel that you know them and that your content is tailored to their specific needs. But this has not been easy. Now, tools like Writer are able to transform written content and personalize it deeply for particular audiences using natural language commands. For example, “Rewrite t” is text, so it is engaging to outdoor enthusiasts.”
The gene”ative” technology has allowed marketers to draft content quickly for keywords that are long-tail, which they may not have had time to do for months. It comes with a price: the first marketers who used AI to draft SEO posts could have seen their search rankings fall as a result of Google’s Google update, which was intended to penalize AI-generated content.
Second, a more sophisticated wave uses AI tools strategically to accelerate the writing process. AI drafts an article using the stats, quotes, and unique information that a human has inputted into the post. The process is five times faster than a tenfold increase in time, but it helps marketers create valuable content while also getting it discovered by search.
AI Use Cases for Images
Businesses constantly create digital content to reach their target audience. AI-generated images can be used in marketing and advertising campaigns.
Marketers and creatives can create multiple versions of ads to test with different audiences using AI image-generation tools such as Rosebud.ai and Midjourney.
It is powerful when an image grabs a customecustomer’sion while a customer scrolls down social media streams. We’ve all purchased something. We’ve seen a targeted advertisement that was able to use the right imagery and content for our needs.
Early adopters of AI technology are using images generated by generative AI in their marketing campaigns to stand out. Heinz made a splash in its latest ad campaign by using OpenAI’s Dall E-2. This cleOpenAI’ssign demonstrated the power of branding by using imagery.
AI imagery will only become more important in the future as businesses create huge amounts of consumable material to sell their products. AI tools will be needed to create personalized content that engages your audience.
AI Use Cases Video
Video and imagery go hand-in-hand in the creation of content. In the last few years, video advertising has risen in popularity. Now, AI-generated videos are available.
AI can be used by a business to create engaging videos that visually appeal and showcase its products. It is usually time-consuming and costly to make a video. Companies can create high-quality videos without investing a lot of money or time.
Runway and Synthesia are two examples of the tools available. Runway’s “AI Magic Tools” streamline Runway’s” g process. Sy” Asia claims to save your team 80% of their time.
AI-generated video can also be highly customized. AI tools can take customer data and create videos designed specifically for them.
A personalized video can make a huge difference in a world of online content overload. Businesses have just a few seconds before the audience loses interest.
AI Use Cases Audio
It’s important to use all available It’ss, including AI-generated voices, as we enter a new digital marketing era.
We can use AI-generated voices to create natural, realistic voiceovers for our customers and prospective clients. Tools like Wellsaid or Resemble.ai convert text into speech in real time to create engaging voiceovers.