Startups are constantly devising new and innovative ways to help businesses use marketing automation software. These unique tools allow even small companies to compete with enterprise giants.
Some marketers, however, still view marketing automation as being too complicated to use. This article will debunk some of the most popular marketing automation myths.
Myth 1: Automation is faster than manual processing
Marketing automation software can make repetitive tasks easier to manage, but it is not a replacement for manual processes. 36% of marketers find that creating high-quality automated processes is their biggest challenge.
Automation can streamline your email marketing by allowing you to scale up quickly when necessary and scale down quickly when your customers are not as interested. Although this can save you time in the short term, scaling up and down can be expensive and wasteful, as it requires that you pay for additional capacity or waste valuable resources when the market changes.
Myth 2: Automation is only used for emails
Marketing automation goes beyond email marketing.
Marketing automation is a big part of delivering personalized experiences to your customers through your website. Some allow companies to combine their customers’ browsing history with their purchases so they can send them the tailored information or offers that they are most likely to click on when they arrive on your website.
You can also automate webinars using automated platforms, which allow you to build an entire webinar funnel. You can schedule email follow-ups, attendee engagements, and even sequences of emails.
Myth 3: Only large businesses can benefit from marketing automation
Marketing automation is often viewed as a tool for large companies or brands that have a substantial budget. Marketing automation has some features that are best suited to larger companies. These include seamless integration with the website, high-speed and A/B testing as well as sophisticated tracking tools. There are many benefits for smaller businesses.
Software that automates marketing allows small businesses the opportunity to compete and be on par with larger brands. Automating your processes is usually relatively inexpensive.
Myth 4: Only B2C marketing automation is effective.
A common misconception is that marketing automation is only for businesses that deal with consumers or B2C. However, B2B businesses can also reap many benefits from marketing automation.
By ensuring that you have a system of pre-qualified leads, a robust automated marketing system can help mitigate some B2B problems. You can also spend more time making high-quality calls to prospects and nurturing leads.
Myth 5 – Automated marketing is robotic and impersonal
Machines are generally good at following rules that don’t allow for much variation or error. Humans are different because they have their own personalities, goals, values, and needs.
If done correctly, marketing automation can become personal. Software can be a great way to eliminate a lot of the guesswork that goes into selling products and services.
By giving your machine-learning program access to all the data from your company and third-party sources (such as social media streams), you can learn more about your customers’ interests, trustworthiness, and loyalty to your brand.
Myth 6: Automation always boosts marketing efforts
You can get better results with software than you would if you were to do everything manually, but you still have to decide what tools and techniques you want to use.
If you want your brand identity and message to be taken seriously, you should never be aggressive or overly promotional.
Automated systems are not the answer. You won’t be able to express your human side and what makes you unique.
Myth 7: The automated marketing process ends once a sale has been closed
Automated marketing is not limited to generating leads or sales. Automated marketing is a great way to stay in touch with your customers even after the sale.
Myth 8: Automation will replace marketers
Some marketers believe that marketing automation will completely replace their role. While some of the mundane aspects of marketing, including list-building and lead nurturing, can be automated, it’s still harder for software to be culturally and creatively relevant.
Marketing automation can help marketers be more productive and efficient, but it is not a panacea. A skilled marketer is needed to ensure that the machine does everything correctly. It doesn’t matter who does your marketing or how you do it. What matters is that your content is relevant.