SMB Marketing Trends
Advertising is not the same for every type of customer. The following is a list of 2011 trends that will…
Local Search: How to Make the Most of it
local searches are a vital marketing tool for companies that want to increase sales. Local search advertising is expected to grow by…
Social Media Marketing In 2024: The Ultimate Guide
Social media marketing is now a key component of the marketing mix for many companies, large and small. Social media…
Key Tips Before Investing in a Business
Getting into the world of entrepreneurship by purchasing an existing business can be a move. It spares you the challenges…
Brand Reputation: Your seven-point game plan
Brand reputation management is not new. The most credible companies have taken their reputation very seriously for a long time.…
Digital Pioneers Share Their Experiences and Lessons on How to Become a Digital Success
What advice would you get if you were to speak with the people behind the TED Talks, Google’s webmaster community,…
This is the Golden Age of Marketing. Why is the fractional model so attractive?
As I began my marketing career, it was a discipline that was battling for a place at the table. As…
Four powerful groups of B2B brand advocates on social media
According to 21% of B2B marketing professionals, they do not have enough of an audience on social media. Social advocacy…
Build a Community with Wikis, Weblogs, and other Forums
Weblogs (blogs), wikis, forums (bulletin boards), email discussions, and online chats are all options. There are many options, including Weblogs…
The View from the Top: Women are among the best marketers
This is a transcription of a conversation that took place between William Arruda (MarketingProfs Senior Contributor) and Patricia Hume (Global…