Marketers at the Speed of Thought
It’s no longer science fiction for your marketing team to be able to create a campaign – or, more accurately,…
Customer Loyalty Metrics: Measuring what is not measurable
All businesses have the same goal: to increase revenue and profit. To accurately measure performance and aid in the decision-making…
Myths about Marketing Automation
Startups are constantly devising new and innovative ways to help businesses use marketing automation software. These unique tools allow even…
How to calculate the Customer Lifetime Value: The value of every single customer
Your key metrics, or key performance indicators (KPIs), are there to show you how well your business is meeting the…
How to create a fan base for your brand
Fans and rock stars go together like peanut butter and jelly. Batman and Robin. Lindsay Lohan, house arrest… You get…
How to market the cloud
cloud computing is dependent on an ever-evolving set of technologies, but it’s a revolutionary operating model that is revolutionizing the way IT…
KPIs provide insight into influence success and strategy
Measuring Marketing plays a role that goes beyond accountability. Effective marketing measurement initiatives enable organizations to use marketing metrics to guide scenario…
SMB Marketing Trends
Advertising is not the same for every type of customer. The following is a list of 2011 trends that will…
Local Search: How to Make the Most of it
local searches are a vital marketing tool for companies that want to increase sales. Local search advertising is expected to grow by…
Social Media Marketing In 2024: The Ultimate Guide
Social media marketing is now a key component of the marketing mix for many companies, large and small. Social media…