Key Tips Before Investing in a Business
Getting into the world of entrepreneurship by purchasing an existing business can be a move. It spares you the challenges…
Brand Reputation: Your seven-point game plan
Brand reputation management is not new. The most credible companies have taken their reputation very seriously for a long time.…
Digital Pioneers Share Their Experiences and Lessons on How to Become a Digital Success
What advice would you get if you were to speak with the people behind the TED Talks, Google’s webmaster community,…
This is the Golden Age of Marketing. Why is the fractional model so attractive?
As I began my marketing career, it was a discipline that was battling for a place at the table. As…
Four powerful groups of B2B brand advocates on social media
According to 21% of B2B marketing professionals, they do not have enough of an audience on social media. Social advocacy…
Build a Community with Wikis, Weblogs, and other Forums
Weblogs (blogs), wikis, forums (bulletin boards), email discussions, and online chats are all options. There are many options, including Weblogs…
The View from the Top: Women are among the best marketers
This is a transcription of a conversation that took place between William Arruda (MarketingProfs Senior Contributor) and Patricia Hume (Global…
How to make your CEO swoon over marketing
Does your CEO love marketing? Does your CEO recognize that marketing is at the heart of every enterprise? Do they…
How to test your competitive market strategy
No business can exist in isolation. Corporate graveyards are full of once-leading companies that lost their competitive edge because they…
Look Down at Corporate Strategy
Human nature is characterized by the ability to learn from past actions and improve future ones. The human race is…